Background
School-based character strength promotion programs are growing in popularity (Lavy, 2020; Waters, 2011). Involving parents could increase the impact of these programs (Berkowitz & Bier, 2004; Lavy, 2020). Yet, schools often struggle to engage parents (Baker et al., 2016; Murray et al., 2014).
Hypotheses/Research Questions
A mixed-methods study was conducted to better understand 1) the factors that influence parents’ engagement with an online strength-based parenting resource and 2) the socio-demographic characteristics of parents who access strength-based resources.
Sample Characteristics and Sample Size, Design, Results
Fourteen parents (86% women) completed focus groups to discuss factors that influence engagement with the resource. Content analysis of the focus groups indicated that parents were engaged by several factors including, intuitive navigation, visuals, and school-based recruitment. The resource was then released to a larger group of caregivers (N = 54, 91% women, Mage = 36.52, SDage = 4.40). Content analysis of caregiver’s responses to reflection questions within the resource indicated that parents preferred applied content, particularly information about noticing and developing character strengths. Finally, a descriptive examination of the socio-demographic characteristics of the participants suggested that single parents, fathers, and parents of children from a minoritized racial group faced additional barriers to accessing an online, strength-based resource.
Scientific Contribution
Overall, the results provide concrete suggestions for engaging parents with school-based positive psychology programs and emphasize the need for additional research to better understand the unique needs of diverse families.